Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Why the Best Keyword Strategies Have Nothing to Do with Search Engine Algorithms - Sandstorm Digital FZE

See on Scoop.it - Content Marketing & SEO

How often would you say a search engine makes changes to its algorithm in a year? If you guessed a number between 10 and 100, you are way off the mark. Google, for example, makes modifications to its search algorithm well over 500 times a year. If you’re making a keyword plan for your website, […]

Omar Kattan - New Age AdMan's insight:

Useful advice & insights from Ahmed Ibrahim (Managing Partner) - @Sandstormdigi on Keyword Strategy & #SEO


See on sandstormdigital.com

How British Airways Tells Emotive Customer Stories - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

I can’t believe it took me this long to find this gem. Happened across it while reading this excellent post shared by the Sandstorm Digital curation team. Watch how British Airways India tells the story of an Indian Mom, her expat son, his longing for home and the touching story that everyone can relate to.  No […]

Omar Kattan - New Age AdMan's insight:

Telling your customer stories demonstrates empathy.  Empathy generates loyalty.  Loyalty translates to referrals and sales.

Start telling your customer stories today.


See on brandstories.net

Kevin Spacey’s Top 3 Tips For Better Storytelling. Yes, That Kevin Spacey

See on Scoop.it - Brand Stories


Omar Kattan - New Age AdMan's insight:

Summary of Kevin Spacey’s  insights at the recent Content Marketing World conference …


"Good content marketing is not a crap shoot—it has always been about the story.” 

“The audience doesn’t care about the platform—they care about the content,” 

“Conflict creates tension and keeps people engaged…” 

"[Nike] channel the voice in the back of our heads—get your ass off the couch…” 

“Our stories become richer, and become far more interesting, when they go against the settled order of things to achieve the unexpected,” 

“The truth? Face up to it. Consumers appreciate authenticity.” 

"creatives now have more control over storylines than ever before." 

“It begins with knowing what story you want to tell, everything else will follow.” 


See on cmo.com

How to Deal with Duplicate Content [Guide] - Sandstorm Digital

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Duplicate content is one of the most common problems related to search engine optimization, and it is most often an issue on websites which have a large number of pages. Duplicate content basically refers to having the same webpage content but located at a different URL, either on your own website or elsewhere. Since the […]

Omar Kattan - New Age AdMan's insight:

Manar Sabet, SEO manager @Sandstormdigi gives us the low down on duplicate content and how to deal with it.  #SEO 


See on sandstormdigital.com

6 Lessons In Storytelling From Steven Spielberg

See on Scoop.it - Brand Stories

We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has allowed marketers to develop truly unique content. But storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg.

With more than 30 films, seven Academy Award nominations and three wins, Spielberg has the…

Omar Kattan - New Age AdMan's insight:

Some good ideas, tips and inspiration for your content marketing and brand storytelling from Spielberg, arguably the best  storytellers of our time…


See on blog.newscred.com

Yoast vs. All-In-One: 8 Reasons Why Yoast Wins the SEO Plugin War - Sandstorm Digital

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

If you run a WordPress website, you probably use either Yoast or All-in-One SEO plugins. Both of these applications are popular plugins used on WordPress sites to automate SEO scripting and to give users a full package of SEO components made to optimize a website for search engines. Yoast and All-in-One (AIO) have a dedicated […]

Omar Kattan - New Age AdMan's insight:

Ahmed Ibrahim, SEO manager at Sandstorm Digital provides 8 reasons (and a bonus one) why #Yoast should be your #Wordpress #SEO plugin of choice 


See on sandstormdigital.com

Brand Marketers: Think Like Storytellers | Omar Kattan - New Age AdMan & Brand Storyteller

See on Scoop.it - Brand Stories

Writing is a craft. Be it in fiction or in a business context, words are your raw material.

A story, fiction or otherwise is shaped by plot and characters. It seems a simple enough process. So why does the finished story so often lack the vision you started with? Why don’t the words flow together on the page to create the scenes and the characters that were so vivid in your mind just a short while ago?

It could be that you are so focused on the writing that you’ve forgotten to let the storyteller speak.


Omar Kattan - New Age AdMan's insight:

Good storytellers know their audience. They can judge, just by looking at the assembled faces, what the mood is in the room, and can pitch their story accordingly. 


See on omarkattan.com

Brand Storytelling @ Cannes This Year: Don’t Miss These Insights

See on Scoop.it - Brand Stories

With the prestigious 2014 Cannes Lions festivities coming to a close, it’s almost sinful not to blog about a major theme during this year’s “Oscars of the Advertising industry” event… Brand Storytelling. The importance of brand storytelling in this year’s Cannes Lions was highlighted by another Chipotle story-styled campaign win. This time, the company won the […]

Omar Kattan - New Age AdMan's insight:

Thanks for the re-scoop and kind words Karen!


See on brandstories.net

Empower Your Customers To Be Your Best Brand Storytellers

See on Scoop.it - Brand Stories

In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers […]

Omar Kattan - New Age AdMan's insight:

When your customers start to tell stories involving your brand you know you’ve hit gold. 


Read about this amazing and very touching BMW brand story (told by a BMW owner) involving a man, his son and the BMW bike that tied them together. 

Do you empower your customers to tell and re-tell your brand stories? Which brands inspire you to tell their stories? Share your thoughts…


See on brandstories.net