Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

What do HP Sauce and a Notebook have in Common? | Brand Storytelling Consultant - Mark Sampson

See on Scoop.it - Brand Stories

When I was a kid, a bottle of HP Sauce was a common sight on our dining room table. My Dad loved it, and his Dad did too. Subsequently, I’ve never bought a

Omar Kattan - New Age AdMan's insight:

Couldn’t agree more: “Loyalty isn’t built from just having a better product. Loyalty comes from also having a better story. The story your customer tells himself every time he uses your product.”


See on marksampson.com

Trek Brand Story: The Quest to Build the Best Bicycles in the World - Brand Stories - New Age Brand Building

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Whilst on the constant look out for brilliant brand stories to bring to you every week, I stumbled upon this gem of a brand, Trek bicycles and their brand story.  And what a fascinating story it is! I love how thoroughly and passionately they tell it. Text book storytelling at its best. The loyalty and passion […]

Omar Kattan - New Age AdMan's insight:

The Trek story follows the Quest narrative.  


They’re on a mission to build the best bikes in the world and to push the boundaries on all the things a bike can do; battle climate change lessen congestion, improve health, bring us together and help us explore. 


I love how thoroughly and passionately they tell it. Text book storytelling at its best.   Read on to fall in love with the brand as mch as I did…


See on brandstories.net

9 Inspiring Ways CISCO Uses Story To Communicate Brand - Brand Stories - New Age Brand Building

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As Chief Strategy Officer at the MENA region’s first specialist content marketing agency, I help our clients concieve, develop and implement their content marketing strategies.  Many of our clients are B2C, some are B2B,  but all are H2H (human to human). One of the areas I focus on (and enjoy!) during the early stages of the engagement, […]

Omar Kattan - New Age AdMan's insight:

I’m quite impressed with CISCO’s ability to constantly and consistenetly create content that is inspirational, informative and sometimes even funny to tell their story.

Here are 9 examples of such content…

http://www.brandstories.net/2014/03/01/inspiring-ways-cisco-uses-story-communicate-brand

 


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B2B Social Media Story Telling | Socialnomics

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Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong.

This a short but great post on shifting your thinking about social media and the power of storytelling for your business.

What I really like, besides the mindset, is the example of how Cisco is using storytelling so effectively.  It’s about connecting with your audience and pulling them in, not pushing your company on them.

This is sophisticated business storytelling at its best — that we all can do.  

Enjoy the post and the fabulous 5 minute video.


Omar Kattan - New Age AdMan's insight:

A brilliant post about Cisco’s approach to b2b storytelling from Tim Washer, social media head for Cisco Systems’ SP Marketing group.   Tim discusses various initiatives that focus not on the brand and its products but on helping spread inspiring industry stories that matter to their taregt audience.  Watch and enjoy their first video from their “Network Effect” web documentary.


See on socialnomics.net

The Four Elements of Effective Calls to Action [GUIDE] - Sandstorm Digital

See on Scoop.it - CRO = ROI

“Send in for your free issue today”, “take advantage of our sale”, “click here to subscribe”, and “let us know what you think in the comments below!” As an integral part of so many marketing campaigns, you’ve probably already been exposed to thousands of different calls to action. As one of the most effective ways […]

Omar Kattan - New Age AdMan's insight:

Testing your CTA is an important part in determining what works for your specific audience and your specific niche.


You should test even very minute changes in your CTA, because minor tweaks can make for major differences in conversions. In your testing, you shouldn’t be misled into thinking that the CTR of your CTA is all you should be concerned with.


So what are you waiting for? Take a look at your own calls to action so you can start testing today…


See on sandstormdigital.com

Dell Beginnings: Restoring The Brand Story “WHY” - Brand Stories - New Age Brand Building

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Dell’s “Beginnings” ad was brought to my attention by Raquel Del Pozo from our LinkedIn Group. The “big idea” behind it .. celebrating the entrepreneurial spirit by recounting the humble beginning and amazing success stories of well known companies. Some of the featured brands include Trip Advisor, the world’s largest travel site, born in February of […]

Omar Kattan - New Age AdMan's insight:

Dell sells computers, they’re very good at it, one of the best actually.

However, over the years, they became defined by WHAT they do rather by WHY they do it. They became “That Great Computer Company”.

Ironically, their strength became one of their weaknesses.

Read on to see how their latest ad is helping them re-connect with their customers on a more emotional level…


See on brandstories.net

Content Marketing – How to Convert Readers Into Paying Customers

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Content Marketing isn’t like writing sales copy or landing pages.

So how can you use it to convert users into loyal subscribers and, from there, into paying customers?


Omar Kattan - New Age AdMan's insight:

This short whitepaper looks at the essentials in converting website visitors into leads and sales.

It covers the following:

 ✔ Craft a magnetic headline for your audience

✔ Lead them in with an interesting story

✔ Touch their pain points

✔ Offer solutions

✔ Conclude with a strong call to action

Download it now…


See on sandstormdigital.com

How You Can Master The Art Of Good Story-Selling

See on Scoop.it - Brand Stories

While many brand marketers understand that content is king, they’re also discovering it’s only half the battle. Trust comes through the art of good story-selling.

Omar Kattan - New Age AdMan's insight:

Amy Callahan (@CollectiveBias), discusses “StorySelling” and how @Charmin does it.  Must read.

Story-selling content gives your brand context. 

Story-selling is about tapping the emotional and the pragmatic quotient. 

Story-selling is about transparency.


See on forbes.com