May 2013
2 posts
If Kodak Re-Launched the Carousel Today... - Brand...
See on Scoop.it - Brand Stories If Kodak had to launch the product again in 2013, which version of the ad do you think it would go with? My bet would be Don Draper’s. Here’s why…Brands that communicate by telling stories that resonate with their audience -create nostalgia or establish a sentimental bond with the product as Don puts it- win. Don’s version does that better.Consumers today relate...
6 Proven Styles of Headlines that Really Work |...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO The headline is the first, and potentially the only, chance you have to make an impression on a reader. You may have just written the world’s best article, but it will all be for nothing if your headline isn’t up to scratch. Omar Kattan - New Age AdMan’s insight: Creating winning headlines takes practice, patience and a lot of...
March 2013
4 posts
7 Podcast Tools For Your Audio Content Plan | Omar...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are a number of versatile podcasting tools you can utilize to make the most of your foray into the world of spoken content. Check out these recent...
5 Animation Tools To Help Bring Your Brand Story...
See on Scoop.it - Brand Stories Unless you’ve been living under a rock, chances are good you’re well aware of the increasing popularity of content marketing and brand storytelling. While many social media experts and content marketers are focusing on written content like blog posts, savvy marketers and brand storytellers are turning to visual content creation in increasing numbers. With options...
Jack Daniel's Solidifies Rock & Roll Association...
See on Scoop.it - Brand Stories Jack Daniel’s celebrated its place in rock and roll history with the launch of a global campaign called “Legend.” Using historic footage, actual concert flyers, ticket stubs, bathroom graffiti and the work of legendary rock photographer, Danny Clinch, the campaign pays homage to the whiskey that was there. Frank Sinatra, Bad Brains, Joey Ramone, Freddie King and...
Brand Storytelling: 10 Steps to Start Your Content...
See on Scoop.it - Brand Stories There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero’s journey. Omar Kattan - New Age AdMan’s insight: This story structure — which is inherently linear — can also help you structure your content into a story map. The story map...
February 2013
5 posts
Google’s Schmidt: Verified Profiles Key To Ranking...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO It’s official, your Google Plus profile will affect your ranking. According to Eric Schmidt… “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining...
The Role Of Customer Service In Your Brand Story -...
See on Scoop.it - Brand Stories Yesterday, while enjoying an espresso at my local coffee shop, I overheard a conversation between a very frustrated businessman and his bank’s customer service advisor (CSA). By the end of the call, the businessman had more or less decided to take his business elsewhere. It made me think about a saying from one of my favorite authors, Maya Angelou who once said:...
Jim Signorelli Founder/CEO eswStoryLab - Brand...
See on Scoop.it - Brand Stories Who is Jim Signorelli? and how is he shaping the way brands tell their stories? The latest brand story interview for Ouroboros Entertainment Omar Kattan - New Age AdMan’s insight: @JimSignorelli Founder/CEO eswStoryLab on Brand Storytelling See on ouroborosentertainment.com
Omar Kattan, CSO Sandstorm Digital - Brand Story -...
See on Scoop.it - Brand Stories Ouroboros Entertainment Interviews Omar kattan about brand story Omar Kattan - New Age AdMan’s insight: My interview with @OuroborosEnt on why storytelling is crucial for new age branding See on ouroborosentertainment.com
Your Transmedia Brand Story Arc Begins With The...
See on Scoop.it - Brand Stories Why do you do what you do? Answered correctly, this simple question can form the backbone of your brand story and help inform the manner in which you communicate with your customers, fans and followers; your transmedia story arc if you will. Omar Kattan - New Age AdMan’s insight: “People don’t buy what you do; people buy why you do it”. It’s the feeling they...
January 2013
8 posts
How to do a Mobile SEO Audit: Identifying and...
See on Scoop.it - The Third Screen Thanks to a highly anticipated explosion in 2012 and an expected growing trend, mobile is meant to be one of the top priorities for online businesses this year. Omar Kattan - New Age AdMan’s insight: Excellent mobile seo audit See on stateofsearch.com
SEO Is Dead, Long Live SEO - Sandstorm Digital
See on Scoop.it - Content Strategy: Inbound Marketing & SEO If you’ve been reading the recent stories lamenting that Google has brought about the death of SEO with its latest algorithm modifications, you may be among Omar Kattan - New Age AdMan’s insight: Google-friendly SEO is as easy as that. Build a website which revolves around customer satisfaction and high-quality service...
Brands Battle For Storytelling Stake - Brand...
See on Scoop.it - Brand Stories VIstaPrint and MOO.com Go head-to-head in a storytelling market share stake. Omar Kattan - New Age AdMan’s insight: Some brands get it, others just don’t. See on brandstories.net
Art Of Persuasion - Lessons from A Master Brand...
See on Scoop.it - Brand Stories One adman’s view I particularly subscribe to is that of Bill Bernbach. “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” Bernbach had deep insight into human nature. He believed that in order for brand communicators to become human persuaders they needed to get at the heart of what motivates people. Bernbach believed...
Art Of Persuasion - Lessons from A Master Brand...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO One adman’s view I particularly subscribe to is that of Bill Bernbach. “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” Bernbach had deep insight into human nature. He believed that in order for brand communicators to become human persuaders they needed to get at the heart of what...
Repurposing Content: Digging Up Digital Gold -...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO Content sitting forgotten in back catalogs is like a physical asset that a business has stored away to collect dust when it could be producing revenue. It’s a complete waste. Performing a content audit is often the first step, as it allows webmasters and managers to obtain a thorough understanding of their inventory of back cataloged...
Coca Cola Polar Bears Get A New Age Makeover -...
See on Scoop.it - Brand Stories n line with their new age storytelling strategy Content 2020, Coke have revamped their iconic polar bears and gave them a starring role in a new short film. The 7 minute story brings to life the traditional Polar Bear family in a movie produced by none other than Ridley Scott. Watch… Omar Kattan - New Age AdMan’s insight: Whereas in previous commercials, we...
Paper Passion: When the Product Tells The Story -...
See on Scoop.it - Brand Stories Happy New Year everyone and welcome to 2013! Let’s kick it off with an interesting piece of brand storytelling that came out of the fragrance industry in 2012. This particular brand story is one of an unlikely alliance between a fragrance house, a magazine (Wallpaper), a book publisher, and Karl Lagerfeld(!?). Omar Kattan - New Age AdMan’s insight: Paper...
December 2012
18 posts
Introducing Hemlock - The Busy Unicorn - Brand...
See on Scoop.it - Brand Stories Brand Stories will be 9 months old this January. What better way to celebrate this than by breathing life into the unicorn in our logo. Like any well defined character in all good stories, we’ll give him a name; let’s call him “Hemlock Misty Colt” And what a character he is! Hemlock is often very naughty and is always being told off. He is misty like the blue...
A Christmas Message from BrandStories.Net
See on Scoop.it - Brand Stories Merry Christmas and a Happy Story-Filled New Year from BrandStories.Net Dedicated to my two kids (Jana and Jad) whom I can’t be with this year. Omar Kattan - New Age AdMan’s insight: To celebrate #Christmas story-style we created this short video about a stick boy on a mission. Watch and enjoy. Thank you all for making 2012 a brilliant year for Brand...
8 Blog Editing Tips for Punchier Posts - Sandstorm...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO You’ve had a flash of inspiration and put your idea into words. On your computer screen sits your next blog post. But first-rate writing doesn’t occur in the first draft. Your next job is to edit your work into a punchy piece of blog gold. To use a tailoring analogy, think of your first draft as the cloth. Getting your idea onto your...
A Christmas Message from Sandstorm Digital
See on Scoop.it - Content Strategy: Inbound Marketing & SEO A Christmas message to our clients, fans and followers. We wish you a Merry Christmas and a very Happy New Year! Omar Kattan - New Age AdMan’s insight: Merry #Christmas all! May the new year bring you joy, happiness and good will from all See on youtube.com
Canon's Project Imagination: Brands as Creative...
See on Scoop.it - Brand Stories Omar Kattan - New Age AdMan’s insight: When brands get to grips with what they’re actually selling, magic happens. Canon is case in point. Canon sells cameras but they’re not in the camera selling business. They realized early on that they’re in the imagination and creative inspiration industries. They also happen to sell cameras. See on brandstories.net
SEO Services from Sandstorm Digital - Dubai
See on Scoop.it - Content Strategy: Inbound Marketing & SEO The first in a series of videos promoting the Sandstorm Digital services. For more info:http://www.sandstormdigital.com/digital-solutions/search-engine-optim... Omar Kattan - New Age AdMan’s insight: Search Engine Optimization (SEO) is an art and a science. It balances the tweaking of code, development of engaging content and...
Coke Wants in on Storytelling
See on Scoop.it - Brand Stories Trying to capitalize on the brands as publisher trend, Coca-Cola revamps its corporate site to now be a magazine of sorts. See on digiday.com
Purina ONE: Because Pet Stories Also Need to Be...
See on Scoop.it - Brand Stories Last week, CMI sent around this deck with 58 examples of social media brilliance. Once example that caught my eye… how PurinaONE uses Facebook. Pet brand PurinaONE tells pet stories to stand out on Facebook. They use longer posts, supplemented with pictures that tell compelling stories. The posts are well written and inspire engagement from their fans. Each piece...
The Role of Second Screening in Advertising | Omar...
See on Scoop.it - The Third Screen If you regularly watch television whilst using your smartphone, tablet or laptop to access the Internet, then you’re not alone. According to a recent survey by Google, around 77% of people do so regularly. The phenomenon has become known as ‘second screening.’ Advertisers have initially been wary of the second screen, believing that it may distract their...
12 SEO Tips for 12 Days of Christmas - Sandstorm...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO As a an early Christmas present … 12 SEO tasks for the next 12 merry days. Happy rankings from the Sandstorm SEO Team! For more on our SEO services visit: http://www.sandstormdigital.com/digital-solutions/search-engine-optimization-seo-dubai/ Omar Kattan - New Age AdMan’s insight: Watch our 12 tips for 12 days of...
12 SEO Tips for 12 Days of Christmas - Sandstorm...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO We’re celebrating #Xmas early this year here @Sandstormdigi towers. #SEO style! Watch our 12 tips for 12 days of #Christmas. Happy rankings from the Sandstorm SEO Team! For more on our SEO services visit: http://www.sandstormdigital.com/digital-solutions/search-engine-optimization-seo-dubai/ See on youtube.com
Brand Storytelling | Lessons from Facebook Stories
See on Scoop.it - Brand Stories Just four months ago, Facebook launched headfirst into the world of active content marketing with Facebook Stories, a website that showcases unique ways people across the globe use the social networking site. The engaging new channel also offers a rich source of data, featuring infographics and interactive data visualizations. Facebook, one of the web’s most...
SEO in 2013: Your Survival Guide | Omar Kattan -...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO As 2012 comes to its conclusion, many people are left asking themselves a gloomy question. Is the end near? While the majority do not take Mayan prophecy literally, the underlying question is one that has been eating away at mankind for centuries. How long will the world as we know it last? In a universe that is ever changing, you...
SEO in 2013: Your Survival Guide | Omar Kattan -...
See on Scoop.it - Brand Stories As 2012 comes to its conclusion, many people are left asking themselves a gloomy question. Is the end near? While the majority do not take Mayan prophecy literally, the underlying question is one that has been eating away at mankind for centuries. How long will the world as we know it last? In a universe that is ever changing, you will always find yourself up...
Organizational Storytelling: an interview with...
See on Scoop.it - Brand Stories A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche... See on youtube.com
Charity Water: The Brand Story That Launched A...
See on Scoop.it - Brand Stories The Charity: Water story is Scott’s own personal brand story; they’re one and the same. The brands aura is derived from Scott’s unyielding commitment and passion for his cause. You can hear it in his voice. His voice is the Charity Water brand voice. This is how new age brands are born. See on brandstories.net
Rise to Glory: The Dubai Brand Story [WIP] -...
See on Scoop.it - Brand Stories In celebration of the United Arab Emirates National day, we’ve created a story about the rise to glory of one of the most amazing cities in the world [also Sandstorm Towers Headquarters]. The story is work in progress so stay tuned throughout the day for updates as the full story evolves to show how Dubai rose to become one of the world’s most vibrant cities,...
4 Business-Friendly Tools From Pinterest
See on Scoop.it - Content Strategy: Inbound Marketing & SEO From best practices to marketing buttons and widgets, here are some Pinterest resources to help you get more out of the platform. See on inc.com
November 2012
17 posts
10 Compelling Reason Why Your Business Must Be on...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO etting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, making it even more crucial that you are too. So, why is a Facebook business page an effective tool to market your business? Here are 10 obvious and...
4 Reasons Why Your Website Traffic Isn’t...
See on Scoop.it - CRO = ROI In the realm of internet marketing, traffic spells the difference between your website being a success or a complete flop. Of course, once you’ve gotten over the hurdle of attracting enough eyeballs, you need to have a strategy in place to entice visitors to buy your product. Many internet marketers and bloggers have managed to attain enviable amounts of traffic, but...
TOMS: The Story Of A Business With A Conscience
See on Scoop.it - Brand Stories One of my all time favorite brand stories belongs to TOMS. It’s the story of a man who had an altruistic vision born out of the need to contribute practical solutions to the severe poverty situations in developing countries around the world. The man behind the brand is Blake Mycoskie, a 36 year old American entrepreneur and author. At TOMS, Blake’s known as Chief...
Negative SEO: 3 Tips to Fight Back | Omar Kattan -...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO Negative SEO is a big buzzword online right now. Following the release of the Google disavow links tool, a possible admission that links from so-called “bad neighborhoods” can have a detrimental impact on your rankings, negative SEO has suddenly come to the attention of every webmaster. Negative SEO, at its most insidious, involves...
The Sandstorm Story - Shaping Digital in the...
See on Scoop.it - Brand Stories If you know me, you’ll know how passionate I am about brand storytelling. You’ll know that I’m a big believer in and advocate of the telling of a brand’s story, including its purpose and what it stands for. If you know me, you’ll also know that I’m a champion of the idea that to be truly successful, a brand must effectively communicate why it does what it does...
How Apple Tells Their Product Stories - Brand...
See on Scoop.it - Brand Stories How Apple Tells Their Product Stories rather than tell the benefits alone of the product. See on brandstories.net
New Link Disavow Tool: Is It Google’s Trojan...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO It has been said that one of the golden rules to SEO success is a healthy level of paranoia. The financial stability of thousands of webmasters, bloggers and affiliate marketers are almost entirely dependent on the traffic that is generated from search engine queries. This provides a lot of incentive for anxiety and paranoia. With...
Coca-Cola Becomes A Full-Fledged Storyteller -...
See on Scoop.it - Brand Stories A while back I wrote about Coca Cola’s content strategy and my disappointment in its execution. I did qualify it by saying: There is no doubt that Coke have the right mentality and resources to tackle the challenges brought on by the digital age and a new empowered consumer, but they’ve yet to master the art of storytelling online. Last year’s drop of the brand...
The #Tide Story: Storytelling to Reinforce Market...
See on Scoop.it - Brand Stories The laundry detergent market is massive and extremely competitive. Margins are dwindling and USPs alone no longer sell the product. The use of storytelling in brand communication by P&G is spot on. They tell us their story of firsts to reinforce their market leadership: The first detergent to advertise on TV The first to provide new samples inside washing...
4 Tried & Tested Methods to Improve Your...
See on Scoop.it - CRO = ROI Are you looking for ways to increase sales revenue on your ecommerce site? These tips for improving your conversion rate will help you make the most out of the visitors your website already receives. See on sandstormdigital.com
The Art and Science of Modern Marketing...
See on Scoop.it - Content Strategy: Inbound Marketing & SEO This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit. As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement. With the rise of the internet, mobile and social, you could see results as they came in....
The VW Beetle Story: A Lesson in Brand Persona...
See on Scoop.it - Brand Stories ✤ “A brand is not just a name and a logo. It’s a living, breathing entity equal to the sum of all its communication parts; verbal, visual and experiential. A brand must develop a multi-dimensional persona. If it succeeds at this, it can garner customer loyalty and encourage brand advocacy; only then can it earn the right to charge a premium rather than compete on...
Birth of An Icon: The #Tide Story from...
See on Scoop.it - Brand Stories From mysterious “Product X” in the 1930s, to PODS today, join us on an amazing journey through the history of Tide detergent—from its birth, to its innovatio… Brilliant use of storytelling by @ProcterGamble to reinforce #Tide’s market leadership See on youtube.com
