Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

3 Ways To Use Google Media Tools for Content Marketing

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Google Media Tools gives journalists the power to better connect with their audiences. It’s a gateway to specific tools that can help support the storytelling process from end to end. Learn how to …

Omar Kattan - New Age AdMan's insight:

Google Media Tools is an aggregate gateway to specific tools that can help support the storytelling process from end to end. You can expect more developments and additions to be rolled out to this suite in 2014.


See on contentmarketinginstitute.com

Japanese Tire Brand Tells Horror Story To Advertise - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

A quick post this week and one to prove that brands telling stories, even if used with with the intention to shock, can be extremely effective. Have you watched the Japanese Tires horror ad yet?

Omar Kattan - New Age AdMan's insight:

The horror storytelling genre, if done well can be extemely effective.  It puts us in a place where we feel safe, a situation we can all relate to, and then throws us the unexpected, to our horror! This is what this tire ad does.

The message BBDO J West, the brand’s ad agency, wanted to get across is that “Autoway tires are so reliable, the only thing scary about a snow storm will be things like the sudden appearance of an evil dead girl.”

Be ready for the unexpected.


See on brandstories.net

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

See on Scoop.it - Brand Stories


Omar Kattan - New Age AdMan's insight:

If you’ve been asking yourself the question, why is Curation improtant and how do I do it, then this article by Karen Dietz is a must read.  

One of Karen’s  most important insights/tips: “your curation should be  telling a story–your story–through the material you curate, the reviews you write, and the voice you bring to your topic.”


See on curatti.com

Unilever’s Project Sunlight: A Real Life Story With A Happy Ending - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

Today, Unilever launched Project Sunlight, a new sustainability campaign to coincide with Universal Children’s day. The aim: To change the way you view the world for your children and future generations..

Omar Kattan - New Age AdMan's insight:

The power of this campaign lies in the brilliant manipluation of our emotions.  By daring to start with the question: Why bring a child into this world?  they were able to position their Project Sunlight initiative as the positive force for good and change in our world.


See on brandstories.net

Storytelling At Christmas: John Lewis’ Stories Of Giving - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

John Lewis have done it again this year; tugged at our heartstrings with a heart warming story of the bear and the hare.

Omar Kattan - New Age AdMan's insight:

The story of the bear and the hare is one of giving. What better way to convey a commercial message of buy for your loved ones than through an animated cartoon played to the background music of Lilly Allen’s haunting rendition of Keane’s “Somewhere Only We Know”. Beautiful! 


See on brandstories.net

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Infographic that explains the importance of content marketing in B2B marketing.

Omar Kattan - New Age AdMan's insight:

Brilliant infographic about the most popular types of content, why they are used, and which content is working best for b2b marketers.  I agree with the conclusion, content marketing will not displace traditional advertising, but it’s sure to take a much bugger chunck than the current 26% of b2b marketing budgets.


See on blog.marketo.com

Why Agencies and Brands Need to Embrace True Storytelling

See on Scoop.it - Brand Stories

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.

Omar Kattan - New Age AdMan's insight:

Excellent article on the difffenrce between branded content and stoytelling.

Biggest Takeaway:

"When we start to program a brand, we need to understand its full narrative and which parts of the story we need to create, which to co-create with the audience and which to leave to allow the audience to impart and complete their own meaning."

As the German literary scholar Wolfgang Iser noted: “No tale can ever be told in its entirety.” 

Read the entire article, well worth you time…


See on adweek.com

Chipotle’s Scarecrow Ad: Transmedia Storytelling Win - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

A while back, I criticized Chopotle’s efforts at brand storytelling.  It was not a very popular opinion back then (read comments) but I stood by it.

Omar Kattan - New Age AdMan's insight:

What I especially like about this campaign is its transmedia execution.

Chipotle extended the story into a game app to allow interaction with the story and to further educate and build awareness about the negative implications of industrialized farming.

The viral ad acted like a mini trailer for the game app.

Where the ad ends with what happens next,  the app takes over…


See on brandstories.net