Dell’s “Beginnings” ad was brought to my attention by Raquel Del Pozo from our LinkedIn Group. The “big idea” behind it .. celebrating the entrepreneurial spirit by recounting the humble beginning and amazing success stories of well known companies. Some of the featured brands include Trip Advisor, the world’s largest travel site, born in February of […]
Dell sells computers, they’re very good at it, one of the best actually.
However, over the years, they became defined by WHAT they do rather by WHY they do it. They became “That Great Computer Company”.
Ironically, their strength became one of their weaknesses.
Read on to see how their latest ad is helping them re-connect with their customers on a more emotional level…
See on brandstories.net