Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Your Transmedia Brand Story Arc Begins With The ‘Why’ - Brand Stories - New Age Brand Building

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Why do you do what you do?

Answered correctly, this simple question can form the backbone of your brand story and help inform the manner in which you communicate with your customers, fans and followers; your transmedia story arc if you will.


Omar Kattan - New Age AdMan’s insight:

“People don’t buy what you do; people buy why you do it”.  It’s the feeling they get out of your product or service and what it can do for them that defines your brand.  In a nutshell, When a brand’s personality complements our own, we form a friendship and give it our trust and loyalty.


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How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential

See on Scoop.it - The Third Screen

Thanks to a highly anticipated explosion in 2012 and an expected growing trend, mobile is meant to be one of the top priorities for online businesses this year.

Omar Kattan - New Age AdMan’s insight:

Excellent mobile seo audit


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SEO Is Dead, Long Live SEO - Sandstorm Digital

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

If you’ve been reading the recent stories lamenting that Google has brought about the death of SEO with its latest algorithm modifications, you may be among

Omar Kattan - New Age AdMan’s insight:

Google-friendly SEO is as easy as that. Build a website which revolves around customer satisfaction and high-quality service and everything SEO will fall naturally into place.

Google will love your site now and continue to love your site for years to come, no matter what search algorithm it has up its sleeve.


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Brands Battle For Storytelling Stake - Brand Stories

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VIstaPrint and MOO.com Go head-to-head in a storytelling market share stake.

Omar Kattan - New Age AdMan’s insight:

Some brands get it, others just don’t.


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Art Of Persuasion - Lessons from A Master Brand Storyteller - Brand Stories - New Age Brand Building

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One adman’s view I particularly subscribe to is that of Bill Bernbach.

“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”

Bernbach had deep insight into human nature. He believed that in order for brand communicators to become human persuaders they needed to get at the heart of what motivates people.

Bernbach believed that successful communicators are not only concerned with what they put into a piece of writing but what the reader gets out of it; they’re “students of how people read and listen”.

Good communicators understand that readers read with their ego, their emotions, their compulsions, their prejudices, their urges, their aspirations and that they plot with their brain to rationalize the facts until they become the tools of their desires.

Good communicators must therefore be good storytellers.


Omar Kattan - New Age AdMan’s insight:

Human beings are creative by nature, instincts such as storytelling are embedded at the heart of our psyche and we’re all hard wired to react to them.

New age brand communicators must master the art of storytelling and learn to balance emotion and intellect in order to succeed.


See on brandstories.net

Art Of Persuasion - Lessons from A Master Brand Storyteller - Brand Stories - New Age Brand Building

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

One adman’s view I particularly subscribe to is that of Bill Bernbach.

“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”

Bernbach had deep insight into human nature. He believed that in order for brand communicators to become human persuaders they needed to get at the heart of what motivates people.

Bernbach believed that successful communicators are not only concerned with what they put into a piece of writing but what the reader gets out of it; they’re “students of how people read and listen”.

Good communicators understand that readers read with their ego, their emotions, their compulsions, their prejudices, their urges, their aspirations and that they plot with their brain to rationalize the facts until they become the tools of their desires.

Good communicators must therefore be good storytellers.


Omar Kattan - New Age AdMan’s insight:

Human beings are creative by nature, instincts such as storytelling are embedded at the heart of our psyche and we’re all hard wired to react to them.

New age brand communicators must master the art of storytelling and learn to balance emotion and intellect in order to succeed.


See on brandstories.net

Repurposing Content: Digging Up Digital Gold - Sandstorm Digital

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Content sitting forgotten in back catalogs is like a physical asset that a business has stored away to collect dust when it could be producing revenue. It’s a complete waste.

Performing a content audit is often the first step, as it allows webmasters and managers to obtain a thorough understanding of their inventory of back cataloged content and how that content might be reused and repurposed to meet new ends.

Once the back catalog has been combed through, the ways content can be repurposed are many and varied.

Transforming content to a different type of media, and combining content on similar topics into larger works are just two of the many ways that material can be given new life.


Omar Kattan - New Age AdMan’s insight:

Not only does old content have significant value – even before it’s repurposed – but making use of it is often so simple, so easy, and so low cost, that it just doesn’t make sense not to dig in and find new ways to give it life.


See on sandstormdigital.com

Coca Cola Polar Bears Get A New Age Makeover - Brand Stories - New Age Brand Building

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n line with their new age storytelling strategy Content 2020,  Coke have revamped their iconic polar bears and gave them a starring role in a new short film.

The 7 minute story brings to life the traditional Polar Bear family in a movie produced by none other than Ridley Scott.

Watch…


Omar Kattan - New Age AdMan’s insight:

Whereas in previous commercials, we saw the bears drinking Coke and overly selling the product, in this one we see no product shots, only the logo at the beginning of the movie and the logo watermark throughout.


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Paper Passion: When the Product Tells The Story - Brand Stories - New Age Brand Building

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Happy New Year everyone and welcome to 2013!

Let’s kick it off with an interesting piece of brand storytelling that came out of the fragrance industry in 2012.

This particular brand story is one of an unlikely alliance between a fragrance house, a magazine (Wallpaper), a book publisher, and Karl Lagerfeld(!?).


Omar Kattan - New Age AdMan’s insight:

Paper Passion is an ode to the written word in a world gone digital.

The storyline is supported by the a product feature -the smell of the perfume formulated to resemble that of fresh printed books- and the packaging which looks like a book.

 


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Introducing Hemlock - The Busy Unicorn - Brand Stories - New Age Brand Building

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Brand Stories will be 9 months old this January.

What better way to celebrate this than by breathing life into the unicorn in our logo.

Like any well defined character in all good stories, we’ll give him a name; let’s call him “Hemlock Misty Colt”

And what a character he is!  Hemlock is often very naughty and is always being told off. He is misty like the blue mountains, and he casts spells of plenty and bounty.

Above all, he’s always restless and loves to keep himself busy.

Watch:


Omar Kattan - New Age AdMan’s insight:

Every brand has a story, does yours?


See on brandstories.net