Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

B2B Social Media Story Telling | Socialnomics

See on Scoop.it - Brand Stories

Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong.

This a short but great post on shifting your thinking about social media and the power of storytelling for your business.

What I really like, besides the mindset, is the example of how Cisco is using storytelling so effectively.  It’s about connecting with your audience and pulling them in, not pushing your company on them.

This is sophisticated business storytelling at its best — that we all can do.  

Enjoy the post and the fabulous 5 minute video.


Omar Kattan - New Age AdMan's insight:

A brilliant post about Cisco’s approach to b2b storytelling from Tim Washer, social media head for Cisco Systems’ SP Marketing group.   Tim discusses various initiatives that focus not on the brand and its products but on helping spread inspiring industry stories that matter to their taregt audience.  Watch and enjoy their first video from their “Network Effect” web documentary.


See on socialnomics.net

The Four Elements of Effective Calls to Action [GUIDE] - Sandstorm Digital

See on Scoop.it - CRO = ROI

“Send in for your free issue today”, “take advantage of our sale”, “click here to subscribe”, and “let us know what you think in the comments below!” As an integral part of so many marketing campaigns, you’ve probably already been exposed to thousands of different calls to action. As one of the most effective ways […]

Omar Kattan - New Age AdMan's insight:

Testing your CTA is an important part in determining what works for your specific audience and your specific niche.


You should test even very minute changes in your CTA, because minor tweaks can make for major differences in conversions. In your testing, you shouldn’t be misled into thinking that the CTR of your CTA is all you should be concerned with.


So what are you waiting for? Take a look at your own calls to action so you can start testing today…


See on sandstormdigital.com

Dell Beginnings: Restoring The Brand Story “WHY” - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

Dell’s “Beginnings” ad was brought to my attention by Raquel Del Pozo from our LinkedIn Group. The “big idea” behind it .. celebrating the entrepreneurial spirit by recounting the humble beginning and amazing success stories of well known companies. Some of the featured brands include Trip Advisor, the world’s largest travel site, born in February of […]

Omar Kattan - New Age AdMan's insight:

Dell sells computers, they’re very good at it, one of the best actually.

However, over the years, they became defined by WHAT they do rather by WHY they do it. They became “That Great Computer Company”.

Ironically, their strength became one of their weaknesses.

Read on to see how their latest ad is helping them re-connect with their customers on a more emotional level…


See on brandstories.net

Content Marketing – How to Convert Readers Into Paying Customers

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Content Marketing isn’t like writing sales copy or landing pages.

So how can you use it to convert users into loyal subscribers and, from there, into paying customers?


Omar Kattan - New Age AdMan's insight:

This short whitepaper looks at the essentials in converting website visitors into leads and sales.

It covers the following:

 ✔ Craft a magnetic headline for your audience

✔ Lead them in with an interesting story

✔ Touch their pain points

✔ Offer solutions

✔ Conclude with a strong call to action

Download it now…


See on sandstormdigital.com

How You Can Master The Art Of Good Story-Selling

See on Scoop.it - Brand Stories

While many brand marketers understand that content is king, they’re also discovering it’s only half the battle. Trust comes through the art of good story-selling.

Omar Kattan - New Age AdMan's insight:

Amy Callahan (@CollectiveBias), discusses “StorySelling” and how @Charmin does it.  Must read.

Story-selling content gives your brand context. 

Story-selling is about tapping the emotional and the pragmatic quotient. 

Story-selling is about transparency.


See on forbes.com

3 Ways To Use Google Media Tools for Content Marketing

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Google Media Tools gives journalists the power to better connect with their audiences. It’s a gateway to specific tools that can help support the storytelling process from end to end. Learn how to …

Omar Kattan - New Age AdMan's insight:

Google Media Tools is an aggregate gateway to specific tools that can help support the storytelling process from end to end. You can expect more developments and additions to be rolled out to this suite in 2014.


See on contentmarketinginstitute.com

Japanese Tire Brand Tells Horror Story To Advertise - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

A quick post this week and one to prove that brands telling stories, even if used with with the intention to shock, can be extremely effective. Have you watched the Japanese Tires horror ad yet?

Omar Kattan - New Age AdMan's insight:

The horror storytelling genre, if done well can be extemely effective.  It puts us in a place where we feel safe, a situation we can all relate to, and then throws us the unexpected, to our horror! This is what this tire ad does.

The message BBDO J West, the brand’s ad agency, wanted to get across is that “Autoway tires are so reliable, the only thing scary about a snow storm will be things like the sudden appearance of an evil dead girl.”

Be ready for the unexpected.


See on brandstories.net

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

See on Scoop.it - Brand Stories


Omar Kattan - New Age AdMan's insight:

If you’ve been asking yourself the question, why is Curation improtant and how do I do it, then this article by Karen Dietz is a must read.  

One of Karen’s  most important insights/tips: “your curation should be  telling a story–your story–through the material you curate, the reviews you write, and the voice you bring to your topic.”


See on curatti.com