Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

The Four Elements of Effective Calls to Action [GUIDE] - Sandstorm Digital

See on Scoop.it - CRO = ROI

“Send in for your free issue today”, “take advantage of our sale”, “click here to subscribe”, and “let us know what you think in the comments below!” As an integral part of so many marketing campaigns, you’ve probably already been exposed to thousands of different calls to action. As one of the most effective ways […]

Omar Kattan - New Age AdMan's insight:

Testing your CTA is an important part in determining what works for your specific audience and your specific niche.


You should test even very minute changes in your CTA, because minor tweaks can make for major differences in conversions. In your testing, you shouldn’t be misled into thinking that the CTR of your CTA is all you should be concerned with.


So what are you waiting for? Take a look at your own calls to action so you can start testing today…


See on sandstormdigital.com

Dell Beginnings: Restoring The Brand Story “WHY” - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

Dell’s “Beginnings” ad was brought to my attention by Raquel Del Pozo from our LinkedIn Group. The “big idea” behind it .. celebrating the entrepreneurial spirit by recounting the humble beginning and amazing success stories of well known companies. Some of the featured brands include Trip Advisor, the world’s largest travel site, born in February of […]

Omar Kattan - New Age AdMan's insight:

Dell sells computers, they’re very good at it, one of the best actually.

However, over the years, they became defined by WHAT they do rather by WHY they do it. They became “That Great Computer Company”.

Ironically, their strength became one of their weaknesses.

Read on to see how their latest ad is helping them re-connect with their customers on a more emotional level…


See on brandstories.net

Content Marketing – How to Convert Readers Into Paying Customers

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Content Marketing isn’t like writing sales copy or landing pages.

So how can you use it to convert users into loyal subscribers and, from there, into paying customers?


Omar Kattan - New Age AdMan's insight:

This short whitepaper looks at the essentials in converting website visitors into leads and sales.

It covers the following:

 ✔ Craft a magnetic headline for your audience

✔ Lead them in with an interesting story

✔ Touch their pain points

✔ Offer solutions

✔ Conclude with a strong call to action

Download it now…


See on sandstormdigital.com

How You Can Master The Art Of Good Story-Selling

See on Scoop.it - Brand Stories

While many brand marketers understand that content is king, they’re also discovering it’s only half the battle. Trust comes through the art of good story-selling.

Omar Kattan - New Age AdMan's insight:

Amy Callahan (@CollectiveBias), discusses “StorySelling” and how @Charmin does it.  Must read.

Story-selling content gives your brand context. 

Story-selling is about tapping the emotional and the pragmatic quotient. 

Story-selling is about transparency.


See on forbes.com

3 Ways To Use Google Media Tools for Content Marketing

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Google Media Tools gives journalists the power to better connect with their audiences. It’s a gateway to specific tools that can help support the storytelling process from end to end. Learn how to …

Omar Kattan - New Age AdMan's insight:

Google Media Tools is an aggregate gateway to specific tools that can help support the storytelling process from end to end. You can expect more developments and additions to be rolled out to this suite in 2014.


See on contentmarketinginstitute.com

Japanese Tire Brand Tells Horror Story To Advertise - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

A quick post this week and one to prove that brands telling stories, even if used with with the intention to shock, can be extremely effective. Have you watched the Japanese Tires horror ad yet?

Omar Kattan - New Age AdMan's insight:

The horror storytelling genre, if done well can be extemely effective.  It puts us in a place where we feel safe, a situation we can all relate to, and then throws us the unexpected, to our horror! This is what this tire ad does.

The message BBDO J West, the brand’s ad agency, wanted to get across is that “Autoway tires are so reliable, the only thing scary about a snow storm will be things like the sudden appearance of an evil dead girl.”

Be ready for the unexpected.


See on brandstories.net

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

See on Scoop.it - Brand Stories


Omar Kattan - New Age AdMan's insight:

If you’ve been asking yourself the question, why is Curation improtant and how do I do it, then this article by Karen Dietz is a must read.  

One of Karen’s  most important insights/tips: “your curation should be  telling a story–your story–through the material you curate, the reviews you write, and the voice you bring to your topic.”


See on curatti.com

Unilever’s Project Sunlight: A Real Life Story With A Happy Ending - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

Today, Unilever launched Project Sunlight, a new sustainability campaign to coincide with Universal Children’s day. The aim: To change the way you view the world for your children and future generations..

Omar Kattan - New Age AdMan's insight:

The power of this campaign lies in the brilliant manipluation of our emotions.  By daring to start with the question: Why bring a child into this world?  they were able to position their Project Sunlight initiative as the positive force for good and change in our world.


See on brandstories.net