Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Coca Cola Polar Bears Get A New Age Makeover - Brand Stories - New Age Brand Building

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n line with their new age storytelling strategy Content 2020,  Coke have revamped their iconic polar bears and gave them a starring role in a new short film.

The 7 minute story brings to life the traditional Polar Bear family in a movie produced by none other than Ridley Scott.

Watch…


Omar Kattan - New Age AdMan’s insight:

Whereas in previous commercials, we saw the bears drinking Coke and overly selling the product, in this one we see no product shots, only the logo at the beginning of the movie and the logo watermark throughout.


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Paper Passion: When the Product Tells The Story - Brand Stories - New Age Brand Building

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Happy New Year everyone and welcome to 2013!

Let’s kick it off with an interesting piece of brand storytelling that came out of the fragrance industry in 2012.

This particular brand story is one of an unlikely alliance between a fragrance house, a magazine (Wallpaper), a book publisher, and Karl Lagerfeld(!?).


Omar Kattan - New Age AdMan’s insight:

Paper Passion is an ode to the written word in a world gone digital.

The storyline is supported by the a product feature -the smell of the perfume formulated to resemble that of fresh printed books- and the packaging which looks like a book.

 


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Introducing Hemlock - The Busy Unicorn - Brand Stories - New Age Brand Building

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Brand Stories will be 9 months old this January.

What better way to celebrate this than by breathing life into the unicorn in our logo.

Like any well defined character in all good stories, we’ll give him a name; let’s call him “Hemlock Misty Colt”

And what a character he is!  Hemlock is often very naughty and is always being told off. He is misty like the blue mountains, and he casts spells of plenty and bounty.

Above all, he’s always restless and loves to keep himself busy.

Watch:


Omar Kattan - New Age AdMan’s insight:

Every brand has a story, does yours?


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A Christmas Message from BrandStories.Net

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Merry Christmas and a Happy Story-Filled New Year from BrandStories.Net Dedicated to my two kids (Jana and Jad) whom I can’t be with this year.

Omar Kattan - New Age AdMan’s insight:

To celebrate #Christmas story-style we created this short video about a stick boy on a mission. Watch and enjoy.

Thank you all for making 2012 a brilliant year for Brand Stories. Merry Christmas everyone and a very happy story-filled new year!  Here’s to 2013!


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8 Blog Editing Tips for Punchier Posts - Sandstorm Digital

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

You’ve had a flash of inspiration and put your idea into words. On your computer screen sits your next blog post. But first-rate writing doesn’t occur in the first draft. Your next job is to edit your work into a punchy piece of blog gold.

To use a tailoring analogy, think of your first draft as the cloth. Getting your idea onto your screen in all its ungrammatical glory is like assembling your material. You have chosen the texture and color of the cloth; the subject and tone of your post. What you have written in a flurry of creativity must now be cut and stitched.


Omar Kattan - New Age AdMan’s insight:

Edit your post for your reader. It is your reader that will be wearing that well-cut suit.


See on sandstormdigital.com

A Christmas Message from Sandstorm Digital

See on Scoop.it - Content Strategy: Inbound Marketing & SEO
A Christmas message to our clients, fans and followers. We wish you a Merry Christmas and a very Happy New Year!

Omar Kattan - New Age AdMan’s insight:

Merry #Christmas all!  May the new year bring you joy, happiness and good will from all 


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Canon’s Project Imagination: Brands as Creative Storytelling Platforms - Brand Stories - New Age Brand Building

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Omar Kattan - New Age AdMan’s insight:

When brands get to grips with what they’re actually selling, magic happens. Canon is case in point.

Canon sells cameras but they’re not in the camera selling business.

They realized early on that they’re  in the imagination and creative inspiration industries. They also happen to sell cameras.


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SEO Services from Sandstorm Digital - Dubai

See on Scoop.it - Content Strategy: Inbound Marketing & SEO
The first in a series of videos promoting the Sandstorm Digital services. For more info:http://www.sandstormdigital.com/digital-solutions/search-engine-optim...

Omar Kattan - New Age AdMan’s insight:

Search Engine Optimization (SEO) is an art and a science.  It balances the tweaking of code, development of engaging content and building of links and social shares to help your website reach the top of Google’s Natural (Organic) search results page (SERP).


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Coke Wants in on Storytelling

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Trying to capitalize on the brands as publisher trend, Coca-Cola revamps its corporate site to now be a magazine of sorts.

See on digiday.com

Purina ONE: Because Pet Stories Also Need to Be Told… - Brand Stories - New Age Brand Building

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Last week, CMI sent around this deck with 58 examples of social media brilliance.

Once example that caught my eye… how PurinaONE uses Facebook.

Pet brand PurinaONE tells pet stories to stand out on Facebook.

They use longer posts, supplemented with pictures that tell compelling stories. The posts are well written and inspire engagement from their fans. Each piece of content is highly relevant to the brand’s audience.

Their posts garner thousands of likes and ignite passionate conversations. They’ve tapped into the emotion trigger to host the conversation and own a lucrative content niche. Brilliant.
Omar Kattan - New Age AdMan’s insight:

Using Facebook as a storytelling platform allows brands to connect with their audience in a place where they feel comfortable.  Here are a few best practices to follow to ensure that this engagement works well for your brand.


See on brandstories.net