Adjacent Storytelling from Guinness: Wheelchair Basketball Ad - Brand Stories - New Age Brand BuildingSee on Scoop.it - Brand Stories
I’ve discussed adjacent storytelling a few times here before. Guinness’ latest ad (with a touching twist) is yet another perfect example of this extremely effective form of advertising.
In an advertising sense, adjacent storytelling allows the consumer to take center stage rather than the brand. The brand just happens to be there (like a prop, literally.)
See on brandstories.net