"There is one feature of a story that bloggers should make a decision on: characters. Building a character doesn’t necessarily require you to create a fictional mascot that is the star feature of all of your posts. Although this works for some brands, it is not the only way to create a connection between your blog and readers. You can also choose to change point-of-view, or use real life examples in your posts."
Read the full article to find out more about these introductory tips:
1. Personality is key
2. Know your hero and know your villain
3. Point of view
4. Beginning, middle, end
An excellent guide on making your blog posts more readable by utiilising storytelling elements and techniques.
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