Unilever’s Project Sunlight: A Real Life Story With A Happy Ending - Brand Stories - New Age Brand BuildingSee on Scoop.it - Brand Stories
Today, Unilever launched Project Sunlight, a new sustainability campaign to coincide with Universal Children’s day. The aim: To change the way you view the world for your children and future generations..
The power of this campaign lies in the brilliant manipluation of our emotions. By daring to start with the question: Why bring a child into this world? they were able to position their Project Sunlight initiative as the positive force for good and change in our world.
See on brandstories.net