Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Storytelling At Christmas: John Lewis’ Stories Of Giving - Brand Stories - New Age Brand Building

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John Lewis have done it again this year; tugged at our heartstrings with a heart warming story of the bear and the hare.

Omar Kattan - New Age AdMan's insight:

The story of the bear and the hare is one of giving. What better way to convey a commercial message of buy for your loved ones than through an animated cartoon played to the background music of Lilly Allen’s haunting rendition of Keane’s “Somewhere Only We Know”. Beautiful! 


See on brandstories.net

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Infographic that explains the importance of content marketing in B2B marketing.

Omar Kattan - New Age AdMan's insight:

Brilliant infographic about the most popular types of content, why they are used, and which content is working best for b2b marketers.  I agree with the conclusion, content marketing will not displace traditional advertising, but it’s sure to take a much bugger chunck than the current 26% of b2b marketing budgets.


See on blog.marketo.com

Why Agencies and Brands Need to Embrace True Storytelling

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To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.

Omar Kattan - New Age AdMan's insight:

Excellent article on the difffenrce between branded content and stoytelling.

Biggest Takeaway:

"When we start to program a brand, we need to understand its full narrative and which parts of the story we need to create, which to co-create with the audience and which to leave to allow the audience to impart and complete their own meaning."

As the German literary scholar Wolfgang Iser noted: “No tale can ever be told in its entirety.” 

Read the entire article, well worth you time…


See on adweek.com

Chipotle’s Scarecrow Ad: Transmedia Storytelling Win - Brand Stories - New Age Brand Building

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A while back, I criticized Chopotle’s efforts at brand storytelling.  It was not a very popular opinion back then (read comments) but I stood by it.

Omar Kattan - New Age AdMan's insight:

What I especially like about this campaign is its transmedia execution.

Chipotle extended the story into a game app to allow interaction with the story and to further educate and build awareness about the negative implications of industrialized farming.

The viral ad acted like a mini trailer for the game app.

Where the ad ends with what happens next,  the app takes over…


See on brandstories.net

How telling a story can help your content: 4 tips for better blog writing | couch & associates

See on Scoop.it - Brand Stories

"There is one feature of a story that bloggers should make a decision on: characters. Building a character doesn’t necessarily require you to create a fictional mascot that is the star feature of all of your posts. Although this works for some brands, it is not the only way to create a connection between your blog and readers. You can also choose to change point-of-view, or use real life examples in your posts."

Read the full article to find out more about these introductory tips:

1. Personality is key

2. Know your hero and know your villain

3. Point of view

4. Beginning, middle, end


Omar Kattan - New Age AdMan's insight:

An excellent guide on making your blog posts more readable by utiilising storytelling elements and techniques.


See on img.en25.com

Metaphor Marketing-The Hidden Secret in Stories

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Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and…

Omar Kattan - New Age AdMan's insight:

Brilliant scoop by Karen D on the power of metaphore in brand storytelling. Aticle disccuses the ZMET technique to reveal our deepest feelings about brands and the subconcious images that lie within. Inlcudes case studies from Nestle, Motorola and panty hose industry.


See on fastcompany.com

Customer Storytelling- Elevating the Voice of the Customer in a B to B World

See on Scoop.it - Brand Stories
Julie Roehm, Chief Storyteller at SAP, delivered an engaging multimedia keynote at the Inbound Marketing Summit on April 3, 2013. Throughout this presentatio…

Omar Kattan - New Age AdMan's insight:

Julie recaps storytelling all the way back from the first painting on caves, through the Gutenburg press, motions picters and radio as storytelling mediums and how the internet and social impacted the methods in which brands must communicate in a new age.  Brillaint with excellent brand storytelling examples.  Many of them found on Brand Stories. 


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Adjacent Storytelling from Guinness: Wheelchair Basketball Ad - Brand Stories - New Age Brand Building

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I’ve discussed adjacent storytelling  a few times here before. Guinness’ latest ad (with a touching  twist)  is yet another perfect example of this extremely effective form of advertising.

Omar Kattan - New Age AdMan's insight:

In an advertising sense, adjacent storytelling allows the consumer to take center stage rather than the brand.  The brand just happens to be there (like a prop, literally.) 


See on brandstories.net

Storytelling : #1 Business Skill Of The Next 5 Years

See on Scoop.it - Brand Stories

Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the

Omar Kattan - New Age AdMan's insight:

Spot on: “Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.”


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