Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Storytelling : #1 Business Skill Of The Next 5 Years

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Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the

Omar Kattan - New Age AdMan's insight:

Spot on: “Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.”


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A Tribute To ‘The Greatest Slogan In Advertising History’ - Brand Stories - New Age Brand Building

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July 1st 2013 marked the 25th anniversary of the birth of Nike’s “Just Do It” Tag line. Created by Weiden and Kennedy, it was touted by many as one of the best ad slogans ever.

Omar Kattan - New Age AdMan's insight:

Nike sells shoes but it’s not in the shoe-selling business. It’s in the business of selling emotion and aspiration.  Nike sells achievement, Nike sells perseverance and Nike sells Victory.  Nike also happens to sell running shoes and athletic wear.


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SearchMetrics’ 2013 SEO Ranking Factors [INFOGRAPHIC]

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

SearchMetrics recently published a very thorough and insightful SEO ranking factors study for 2013.

They also created a useful infographic

Omar Kattan - New Age AdMan's insight:

Key findings:

Exact mach domains and keyword stuffed links no longer work as effectively as they one did (surprised?)Due to very strong social signals, brands do better than other more optimised websites.Social signals are as important as ever to ranking.Quality content remains very important.Quantity and quality of backlinks remains a top priority.Basic on-page optimisation techniques are still a must.

The full details of the study can be found and downloaded here…


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Columbia Giving Day: How Storytelling Helped Raise $6.8 Mil in 24 Hrs - Brand Stories - New Age Brand Building

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How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story Worldwide.

Omar Kattan - New Age AdMan's insight:

What I like most about the campaign is how they tapped into the power of story to rally Columbians behind  the cause.

They used the story of Morris Kaunda Michaels, a Sudanese refugee who fled his village at the age of 5 as a civil war tore his nation apart. 14 years later, Morris arrived at Columbia ready to make an impact.

In his senior year her worked in the lab of professor Sia working to create a neonatal monitoring device at a fraction of the price which identifies life-threatening diseases during the first months of life, potentially saving thousands of lives.

Morris hopes the device will help developing countries all over the world, and he hopes to one day return to Sudan to help his countrymen as others have helped him at Columbia.


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Dead Simple Way To Tell Your Brand Story On Facebook | Ernest Barbaric

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?

Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow.”

Read the full article to find out:

- how you can add milestones to your organizations Facebook page

- best practices for Facebook milestones

- what brand milestones should you create

- Facebook brand storytelling examples


Omar Kattan - New Age AdMan's insight:

Back to basics: Use Facebook milestones to tell your brand story.  Includes great examples: 

RedbullUnicefStarbucksMoleskineTOMS

See on ernestbarbaric.com

Arabic SEO Series: Country Level Content Targeting

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At Sandstorm we’re fortunate to work with some of the region’s/world’s best know brands.  Recently, we worked on a couple of SEO projects that

Omar Kattan - New Age AdMan's insight:

Out thoughts on Arabic SEO as it relates to country-level content targeting.  Some useful insights and best practices aggregated from our experience working on various Arabic SEO clients in the Middle East.


See on sandstormdigital.com