Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Metaphor Marketing-The Hidden Secret in Stories

See on Scoop.it - Brand Stories

Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and…

Omar Kattan - New Age AdMan's insight:

Brilliant scoop by Karen D on the power of metaphore in brand storytelling. Aticle disccuses the ZMET technique to reveal our deepest feelings about brands and the subconcious images that lie within. Inlcudes case studies from Nestle, Motorola and panty hose industry.


See on fastcompany.com

Customer Storytelling- Elevating the Voice of the Customer in a B to B World

See on Scoop.it - Brand Stories
Julie Roehm, Chief Storyteller at SAP, delivered an engaging multimedia keynote at the Inbound Marketing Summit on April 3, 2013. Throughout this presentatio…

Omar Kattan - New Age AdMan's insight:

Julie recaps storytelling all the way back from the first painting on caves, through the Gutenburg press, motions picters and radio as storytelling mediums and how the internet and social impacted the methods in which brands must communicate in a new age.  Brillaint with excellent brand storytelling examples.  Many of them found on Brand Stories. 


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Adjacent Storytelling from Guinness: Wheelchair Basketball Ad - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

I’ve discussed adjacent storytelling  a few times here before. Guinness’ latest ad (with a touching  twist)  is yet another perfect example of this extremely effective form of advertising.

Omar Kattan - New Age AdMan's insight:

In an advertising sense, adjacent storytelling allows the consumer to take center stage rather than the brand.  The brand just happens to be there (like a prop, literally.) 


See on brandstories.net

Storytelling : #1 Business Skill Of The Next 5 Years

See on Scoop.it - Brand Stories

Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the

Omar Kattan - New Age AdMan's insight:

Spot on: “Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.”


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A Tribute To ‘The Greatest Slogan In Advertising History’ - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

July 1st 2013 marked the 25th anniversary of the birth of Nike’s “Just Do It” Tag line. Created by Weiden and Kennedy, it was touted by many as one of the best ad slogans ever.

Omar Kattan - New Age AdMan's insight:

Nike sells shoes but it’s not in the shoe-selling business. It’s in the business of selling emotion and aspiration.  Nike sells achievement, Nike sells perseverance and Nike sells Victory.  Nike also happens to sell running shoes and athletic wear.


See on brandstories.net

SearchMetrics’ 2013 SEO Ranking Factors [INFOGRAPHIC]

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

SearchMetrics recently published a very thorough and insightful SEO ranking factors study for 2013.

They also created a useful infographic

Omar Kattan - New Age AdMan's insight:

Key findings:

Exact mach domains and keyword stuffed links no longer work as effectively as they one did (surprised?)Due to very strong social signals, brands do better than other more optimised websites.Social signals are as important as ever to ranking.Quality content remains very important.Quantity and quality of backlinks remains a top priority.Basic on-page optimisation techniques are still a must.

The full details of the study can be found and downloaded here…


See on sandstormdigital.com