Musings from a New Age AdMan

Brand Storytelling | Lessons from Facebook Stories

See on Scoop.it - Brand Stories

Just four months ago, Facebook launched headfirst into the world of active content marketing with Facebook Stories, a website that showcases unique ways people across the globe use the social networking site. The engaging new channel also offers a rich source of data, featuring infographics and interactive data visualizations.

Facebook, one of the web’s most recognized brands, already has the attention of a billion people. But a little extra branding can go a long way.

See on contentmarketinginstitute.com

SEO in 2013: Your Survival Guide | Omar Kattan - New Age AdMan

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

As 2012 comes to its conclusion, many people are left asking themselves a gloomy question. Is the end near? While the majority do not take Mayan prophecy literally, the underlying question is one that has been eating away at mankind for centuries. How long will the world as we know it last? In a universe that is ever changing, you will always find yourself up against uncontrollable variables. In this way, the universe is a lot like SEO.

One is forced to either evolve or die. You can accept change or let it kill you. In the last few years, the world of online marketing has witnessed many dramatic shifts that drastically altered the future of SEO. Each algorithm updatereleased by Google brings with it another death nail for lazy Internet marketers. Old school SEO gold such as article marketing, automated blog commenting, and exact match anchor text now have the potential to be toxic to search engine traffic. Despite all the chaos, SEO is still alive and well. One must always be aware, pro-active, and able to adapt. Below is a guide to SERP survival in 2013

See on omarkattan.com

SEO in 2013: Your Survival Guide | Omar Kattan - New Age AdMan

See on Scoop.it - Brand Stories

As 2012 comes to its conclusion, many people are left asking themselves a gloomy question. Is the end near? While the majority do not take Mayan prophecy literally, the underlying question is one that has been eating away at mankind for centuries. How long will the world as we know it last? In a universe that is ever changing, you will always find yourself up against uncontrollable variables. In this way, the universe is a lot like SEO.

One is forced to either evolve or die. You can accept change or let it kill you. In the last few years, the world of online marketing has witnessed many dramatic shifts that drastically altered the future of SEO. Each algorithm updatereleased by Google brings with it another death nail for lazy Internet marketers. Old school SEO gold such as article marketing, automated blog commenting, and exact match anchor text now have the potential to be toxic to search engine traffic. Despite all the chaos, SEO is still alive and well. One must always be aware, pro-active, and able to adapt. Below is a guide to SERP survival in 2013.

See on omarkattan.com

Organizational Storytelling: an interview with Paul Smith

See on Scoop.it - Brand Stories

A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...

See on youtube.com

Charity Water: The Brand Story That Launched A Global Movement - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

The Charity: Water story is Scott’s own personal brand story; they’re one and the same.

The brands aura is derived from Scott’s unyielding commitment and  passion for his cause. You can hear it in his voice.  His voice is the Charity Water brand voice.  This is how new age brands are born.

See on brandstories.net

Rise to Glory: The Dubai Brand Story [WIP] - Sandstorm Digital

See on Scoop.it - Brand Stories

In celebration of the United Arab Emirates National day, we’ve created a story about the rise to glory of one of the most amazing cities in the world [also Sandstorm Towers Headquarters].

The story is work in progress so stay tuned throughout the day for updates as the full story evolves to show how Dubai rose to become one of the world’s most vibrant cities, financial hub and the gateway between East and West.

We will also be supplementing this story with a video that will be published over the next few days. Stay tuned and in the meantime and without further ado, the story of Dubai…

See on sandstormdigital.com

4 Business-Friendly Tools From Pinterest

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

From best practices to marketing buttons and widgets, here are some Pinterest resources to help you get more out of the platform.

See on inc.com

10 Compelling Reason Why Your Business Must Be on Facebook | Omar Kattan - New Age AdMan

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

etting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, making it even more crucial that you are too.

So, why is a Facebook business page an effective tool to market your business?  Here are 10 obvious and compelling reasons…

See on omarkattan.com

4 Reasons Why Your Website Traffic Isn’t Converting - Sandstorm Digital

See on Scoop.it - CRO = ROI

In the realm of internet marketing, traffic spells the difference between your website being a success or a complete flop. Of course, once you’ve gotten over the hurdle of attracting enough eyeballs, you need to have a strategy in place to entice visitors to buy your product.

Many internet marketers and bloggers have managed to attain enviable amounts of traffic, but are scratching their heads over low conversion rates. Following are some of the reasons your web traffic might not be converting to sales. Fortunately, once you identify these issues, you can begin to address them in a systematic manner.

See on sandstormdigital.com

TOMS: The Story Of A Business With A Conscience

See on Scoop.it - Brand Stories

One of my all time favorite brand stories belongs to TOMS.

It’s the story of a man who had an altruistic vision born out of the need to contribute practical solutions to the severe poverty situations in developing countries around the world.

The man behind the brand is Blake Mycoskie, a 36 year old American entrepreneur and author. At TOMS, Blake’s known as Chief Shoe Giver.

Blake was inspired to launch the brand during one of his visits to Argentina where he witnessed kids running in the streets with no shoes.

He had to do something about it. TOMS was his response.

See on brandstories.net