Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Jack Daniel’s Solidifies Rock & Roll Association with “Legend.” - Brand Stories - New Age Brand Building

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Jack Daniel’s celebrated its place in rock and roll history with the launch of a global campaign called “Legend.” Using historic footage, actual concert flyers, ticket stubs, bathroom graffiti and the work of legendary rock photographer, Danny Clinch, the campaign pays homage to the whiskey that was there. Frank Sinatra, Bad Brains, Joey Ramone, Freddie King and Mudhoney, among others, all paint a vivid picture of music history.


Omar Kattan - New Age AdMan's insight:

JD has always been a part of the story.


Traveling from the gritty stage of CBGB’s in New York City to the hair band dominated streets of the Sunset Strip, “Legend” is a celebration of music iconography and authenticity. Quite literally “with the band since 1866”, Jack Daniel’s has been onstage, backstage, in the studios, on the tour bus and in the hands of legends since the birth of rock and roll.


See on brandstories.net

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey

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There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero’s journey.

Omar Kattan - New Age AdMan's insight:

This story structure — which is inherently linear — can also help you structure your content into a story map. The story map helps to organize your pieces of content across a timeline.


See on contentmarketinginstitute.com

Google’s Schmidt: Verified Profiles Key To Ranking | Omar Kattan - New Age AdMan & Brand Storyteller

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

It’s official, your Google Plus profile will affect your ranking.

According to Eric Schmidt…

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”


Omar Kattan - New Age AdMan's insight:

Google Plus is here to stay and Google will keep on pushing it to ensure it adds value to its results.  Follow the above tips to ensure you’re not at a disadvantage.


See on omarkattan.com

The Role Of Customer Service In Your Brand Story - Brand Stories - New Age Brand Building

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Yesterday, while enjoying an espresso at my local coffee shop, I overheard a conversation between a very frustrated businessman and his bank’s customer service advisor (CSA).  By the end of the call, the businessman had more or less decided to take his business elsewhere.

It made me think about a saying from one of my favorite authors, Maya Angelou who once said:

Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.

Service oriented brands have much to learn from this sentence.  Make sure your brand message is consistent with the manner in which it’s being dispersed by your customer facing representatives; both online and offline.


Omar Kattan - New Age AdMan's insight:

You can craft the perfect brand message and say it in the most compelling way, but if it’s tarnished by the faces and voices of your business you will have failed.

Make sure that your customer service representatives play the role of the protagonist, not the villain in your brand’s story.


See on brandstories.net

Your Transmedia Brand Story Arc Begins With The ‘Why’ - Brand Stories - New Age Brand Building

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Why do you do what you do?

Answered correctly, this simple question can form the backbone of your brand story and help inform the manner in which you communicate with your customers, fans and followers; your transmedia story arc if you will.


Omar Kattan - New Age AdMan's insight:

“People don’t buy what you do; people buy why you do it”.  It’s the feeling they get out of your product or service and what it can do for them that defines your brand.  In a nutshell, When a brand’s personality complements our own, we form a friendship and give it our trust and loyalty.


See on brandstories.net

SEO Is Dead, Long Live SEO - Sandstorm Digital

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

If you’ve been reading the recent stories lamenting that Google has brought about the death of SEO with its latest algorithm modifications, you may be among

Omar Kattan - New Age AdMan's insight:

Google-friendly SEO is as easy as that. Build a website which revolves around customer satisfaction and high-quality service and everything SEO will fall naturally into place.

Google will love your site now and continue to love your site for years to come, no matter what search algorithm it has up its sleeve.


See on sandstormdigital.com