Musings from a New Age AdMan

10 Compelling Reason Why Your Business Must Be on Facebook | Omar Kattan - New Age AdMan

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

etting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, making it even more crucial that you are too.

So, why is a Facebook business page an effective tool to market your business?  Here are 10 obvious and compelling reasons…

See on omarkattan.com

4 Reasons Why Your Website Traffic Isn’t Converting - Sandstorm Digital

See on Scoop.it - CRO = ROI

In the realm of internet marketing, traffic spells the difference between your website being a success or a complete flop. Of course, once you’ve gotten over the hurdle of attracting enough eyeballs, you need to have a strategy in place to entice visitors to buy your product.

Many internet marketers and bloggers have managed to attain enviable amounts of traffic, but are scratching their heads over low conversion rates. Following are some of the reasons your web traffic might not be converting to sales. Fortunately, once you identify these issues, you can begin to address them in a systematic manner.

See on sandstormdigital.com

TOMS: The Story Of A Business With A Conscience

See on Scoop.it - Brand Stories

One of my all time favorite brand stories belongs to TOMS.

It’s the story of a man who had an altruistic vision born out of the need to contribute practical solutions to the severe poverty situations in developing countries around the world.

The man behind the brand is Blake Mycoskie, a 36 year old American entrepreneur and author. At TOMS, Blake’s known as Chief Shoe Giver.

Blake was inspired to launch the brand during one of his visits to Argentina where he witnessed kids running in the streets with no shoes.

He had to do something about it. TOMS was his response.

See on brandstories.net

Negative SEO: 3 Tips to Fight Back | Omar Kattan - New Age AdMan

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Negative SEO is a big buzzword online right now.

Following the release of the Google disavow links tool, a possible admission that links from so-called “bad neighborhoods” can have a detrimental impact on your rankings, negative SEO has suddenly come to the attention of every webmaster.

Negative SEO, at its most insidious, involves another webmaster or third party deliberately building spam links to your website, in order to provoke Google into lowering your search engine rankings. Spam links, especially those from dubious websites (frequently featuring explicit material or gibberish content) can have a detrimental impact on the ranking of your website. Common examples of spam links include meaningless blog comments and links from websites with pornographic content. Too many spam links pointing to your site signals poor quality, which means your Google rankings will drop.

An unscrupulous competitor could easily engage in negative SEO with some basic link building software; there are even negative SEO services available online, which allow you to hire someone to do this very dirty work for you.

Negative SEO could therefor be harming your online business and web presence. This is particularly the case if you operate a small website that does not have a high Google PageRank,

or a large amount of quality backlinks.

You can fight back against a negative SEO attack with the following 3 tip…

See on omarkattan.com

The Sandstorm Story - Shaping Digital in the Middle East act 1 (WIP) - Sandstorm Digital

See on Scoop.it - Brand Stories

If you know me, you’ll know how passionate I am about brand storytelling.   You’ll know that I’m a big believer in and advocate of the telling of a brand’s story, including its purpose and what it stands for.

If you know me, you’ll also know that I’m a champion of the idea that to be truly successful,  a brand must effectively communicate why it does what it does rather than harp on about what it does and how it does it.

It’s time I started sharing with you what the Sandstorm Digital brand stands for, why we do what we do, and to begin telling you our brand story.

More on why we do what we do…

See on sandstormdigital.com

How Apple Tells Their Product Stories - Brand Stories -

See on Scoop.it - Brand Stories

How Apple Tells Their Product Stories rather than tell the benefits alone of the product.

See on brandstories.net

New Link Disavow Tool: Is It Google’s Trojan Horse? | Omar Kattan - New Age AdMan

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

It has been said that one of the golden rules to SEO success is a healthy level of paranoia. The financial stability of thousands of webmasters, bloggers and affiliate marketers are almost entirely dependent on the traffic that is generated from search engine queries.

This provides a lot of incentive for anxiety and paranoia. With so much at stake, a great number of those working with SEO are in a constant state of suspense, trying to anxiously predict Google’s next big move.

This time, however, an algorithm update isn’t to blame for the panic and sensationalism hitting SEO blogs and inner circles. All the commotion is over an addition to Google’s Webmaster Tools that allows one to disavow low quality links. This comes several months after Bing launched a disavow tool that worked for both Yahoo and it’s own search engine.

When Matt Cutts announced the launch of Google’s disavow tool on October 16th, it took no one by surprise.

See on omarkattan.com

Coca-Cola Becomes A Full-Fledged Storyteller - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

A while back I wrote about Coca Cola’s content strategy and my disappointment in its execution.

I did qualify it by saying:

There is no doubt that Coke have the right mentality and resources to tackle the challenges brought on by the digital age and a new empowered consumer, but they’ve yet to master the art of storytelling online.  Last year’s drop of the brand out of the top 10 most valuable brands shows how steep the hill is.

Coke’s got a long way to go before they can actually implement what they’ve so eloquently described as their vision “2020″.  I for one will be watching this space.

It happened sooner than I expected.

See on brandstories.net

The #Tide Story: Storytelling to Reinforce Market Leadership - @BrandStoriesNet - New Age Brand Building

See on Scoop.it - Brand Stories

The laundry detergent market is massive and extremely competitive.   Margins are dwindling and USPs alone no longer sell the product.

The use of storytelling in brand communication by P&G is spot on. They tell us their story of firsts to reinforce their market leadership:

The first detergent to advertise on TV The first to provide new samples inside washing machines The first US detergent to be formulated with enzymes to thoroughly breakdown protein and carbohydrate stains The first without perfumes The first detergent with colour-safe bleach The first compact powder and liquid detergent

Nicely done P&G.  Yet another example of storytelling brilliance to support your brands.

See on brandstories.net

4 Tried & Tested Methods to Improve Your Conversion Rate [TIPS] - Sandstorm Digital

See on Scoop.it - CRO = ROI

Are you looking for ways to increase sales revenue on your ecommerce site? These tips for improving your conversion rate will help you make the most out of the visitors your website already receives.

See on sandstormdigital.com