Columbia Giving Day: How Storytelling Helped Raise $6.8 Mil in 24 Hrs - Brand Stories - New Age Brand BuildingSee on Scoop.it - Brand Stories
How does a charitable institution raise $6.8 million in one single day? Ask Columbia University, and their agency, Story Worldwide.
What I like most about the campaign is how they tapped into the power of story to rally Columbians behind the cause.
They used the story of Morris Kaunda Michaels, a Sudanese refugee who fled his village at the age of 5 as a civil war tore his nation apart. 14 years later, Morris arrived at Columbia ready to make an impact.
In his senior year her worked in the lab of professor Sia working to create a neonatal monitoring device at a fraction of the price which identifies life-threatening diseases during the first months of life, potentially saving thousands of lives.
Morris hopes the device will help developing countries all over the world, and he hopes to one day return to Sudan to help his countrymen as others have helped him at Columbia.
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