Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Columbia Giving Day: How Storytelling Helped Raise $6.8 Mil in 24 Hrs - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story Worldwide.

Omar Kattan - New Age AdMan's insight:

What I like most about the campaign is how they tapped into the power of story to rally Columbians behind  the cause.

They used the story of Morris Kaunda Michaels, a Sudanese refugee who fled his village at the age of 5 as a civil war tore his nation apart. 14 years later, Morris arrived at Columbia ready to make an impact.

In his senior year her worked in the lab of professor Sia working to create a neonatal monitoring device at a fraction of the price which identifies life-threatening diseases during the first months of life, potentially saving thousands of lives.

Morris hopes the device will help developing countries all over the world, and he hopes to one day return to Sudan to help his countrymen as others have helped him at Columbia.


See on brandstories.net

Dead Simple Way To Tell Your Brand Story On Facebook | Ernest Barbaric

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?

Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow.”

Read the full article to find out:

- how you can add milestones to your organizations Facebook page

- best practices for Facebook milestones

- what brand milestones should you create

- Facebook brand storytelling examples


Omar Kattan - New Age AdMan's insight:

Back to basics: Use Facebook milestones to tell your brand story.  Includes great examples: 

RedbullUnicefStarbucksMoleskineTOMS

See on ernestbarbaric.com

Arabic SEO Series: Country Level Content Targeting

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

At Sandstorm we’re fortunate to work with some of the region’s/world’s best know brands.  Recently, we worked on a couple of SEO projects that

Omar Kattan - New Age AdMan's insight:

Out thoughts on Arabic SEO as it relates to country-level content targeting.  Some useful insights and best practices aggregated from our experience working on various Arabic SEO clients in the Middle East.


See on sandstormdigital.com

Interactive Video: 3 Start-Ups Brand Storytellers Should Consider - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

If you’ve decided this is the year you kick your content marketing game up a notch and dabble with interactive storytelling, it just might be time to explore the wonderful world of interactive video.

While utilizing video as part of your content strategy will earn you kudos with your audience, opting for interactive video will have your viewers glued to their seats.

If you are unsure as to where to start, look no further than start-up companies within the interactive video space. Here are 3 you (a savvy brand storyteller) should consider.


Omar Kattan - New Age AdMan's insight:

Do you use interactive video in your content marketing plan?  Which platforms and technologies do you use?  Share below…


See on brandstories.net

The Incredible Power of a Strong Narrative in Your Content - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

When you think about the greatest reading experiences you have, what do you remember? Maybe you remember the fully fleshed-out characters.


You may also remember the fantastic, unforgettable setting of the story, and the places and sights from the book that felt so real it was as if you were there yourself.


Maybe the ending was a real gut punch, a shocker, a bolt from the blue that you never saw coming. Chances are the journey of the protagonist was so beautiful and inspiring that you couldn’t stop beaming about it for weeks.


But most of all, you probably remember how it made you feel.


Omar Kattan - New Age AdMan's insight:

There are various ways you can use the power of narrative to make your content really stand out and leave a mark in the hearts and minds of your readers. If you manage to emotionally engage your readers in addition to informing them, they are guaranteed to come back for more. The power of a good story is tremendous. Make sure you use it in all your written communication to skyrocket the success of your brand.


Do you employ strong narrative in your brand story? How do you use it in your content marketing strategy?  Share below…


See on brandstories.net

If Kodak Re-Launched the Carousel Today… - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

If Kodak had to launch the product again in 2013, which version of the ad do you think it would go with?  My bet would be Don Draper’s.

Here’s why…

Brands that communicate by telling stories that resonate with their audience -create nostalgia or establish a sentimental bond with the product as Don puts it- win. Don’s version does that better.Consumers today relate to and are more loyal to brands that communicate why they do what they do rather than just what they do and how they do it.  Don’s version is better at communicating the “why”.Brand communication that taps our emotional trigger and pulls at our heart strings gets shared more than communication that simply regurgitates dull facts and figures. Don’s version of the ad is better at doing that.Odds are that Don’s version of the ad has a higher likelihood of getting parodied/”memed”  and going viral than the original 60′s version.

Watch this Facebook Timeline launch version…


Omar Kattan - New Age AdMan's insight:

Which version of the ad would you go with today? Don Draper’s or the original? Share your thoughts…


See on brandstories.net

6 Proven Styles of Headlines that Really Work | Omar Kattan - New Age AdMan & Brand Storyteller

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

The headline is the first, and potentially the only, chance you have to make an impression on a reader. You may have just written the world’s best article, but it will all be for nothing if your headline isn’t up to scratch.


Omar Kattan - New Age AdMan's insight:

Creating winning headlines takes practice, patience and a lot of testing. What may work for one piece of content, may be a complete failure when used elsewhere. Take your time crafting compelling headlines and don’t settle for anything that isn’t your best.


See on omarkattan.com

7 Podcast Tools For Your Audio Content Plan | Omar Kattan - New Age AdMan & Brand Storyteller

See on Scoop.it - Content Strategy: Inbound Marketing & SEO

Are you tired of trying to come up with fresh written content for your company website each week?


Why not throw caution to the wind and try your hand at podcasting instead? There are a number of versatile podcasting tools you can utilize to make the most of your foray into the world of spoken content.


Check out these recent startup additions to the podcasting scene:


Omar Kattan - New Age AdMan's insight:

Do you podcast?  What tools do you use? Share below…


See on omarkattan.com