Jack Daniel’s Solidifies Rock & Roll Association with “Legend.” - Brand Stories - New Age Brand BuildingSee on Scoop.it - Brand Stories
Jack Daniel’s celebrated its place in rock and roll history with the launch of a global campaign called “Legend.” Using historic footage, actual concert flyers, ticket stubs, bathroom graffiti and the work of legendary rock photographer, Danny Clinch, the campaign pays homage to the whiskey that was there. Frank Sinatra, Bad Brains, Joey Ramone, Freddie King and Mudhoney, among others, all paint a vivid picture of music history.
JD has always been a part of the story.
Traveling from the gritty stage of CBGB’s in New York City to the hair band dominated streets of the Sunset Strip, “Legend” is a celebration of music iconography and authenticity. Quite literally “with the band since 1866”, Jack Daniel’s has been onstage, backstage, in the studios, on the tour bus and in the hands of legends since the birth of rock and roll.
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