Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Johnnie Walker: Taking ‘The Quest’ Narrative Online [TIPS] | Brand Stories

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Where I come from, Johnnie Walker is the undisputed King of Whiskey.  I practically grew up on it.

Black Label was my beverage of choice. It was at every party, all weddings, births, graduations and most funerals. In a nutshell, if you you didn’t serve it, you’d hear about it!

It wasn’t until I started working in advertising that I began to appreciate the reasons behind JW’s success.  They have a fantastic story and they’re brilliant at telling it…


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