Where I come from, Johnnie Walker is the undisputed King of Whiskey. I practically grew up on it.
Black Label was my beverage of choice. It was at every party, all weddings, births, graduations and most funerals. In a nutshell, if you you didn’t serve it, you’d hear about it!
It wasn’t until I started working in advertising that I began to appreciate the reasons behind JW’s success. They have a fantastic story and they’re brilliant at telling it…
See on brandstories.net