More Brilliant Adjacent Stories from P&G: ‘Here’s to Dad’ | Brand Stories - New Age Brand Building
See on Scoop.it - Brand Stories
This campaign from the folks at BBDO NY is another great example of adjacent storytelling.
Most consumers (especially dads) can totally relate to it.
They’re “a tribute to dads who have coached us, supported us and shared their wisdom with us through the years”. How can you not agree?
See on brandstories.net
