Besides the fact that it utilises storytelling techniques, here are a few more reasons why I admire this campaign.
I was able to identify with at least one of the characters in the ads (the father).
The focus of the campaign is on the storyline and the customers, not the product.
Product placement is un-obtrusive, the products are naturally woven into the storyline.
The stories are relevant globally and the content can easily be localised.
They follow the campaign with real life stories solidifying their role as the small business authority
See on brandstories.net