Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

IBM’s CityOne Sim Game: Interactive Storytelling to Engage & Educate - Brand Stories - New Age Brand Building

See on Scoop.it - Brand Stories

Growing up I loved playing war games. Back then we didn’t have technology to aid our imagination but the experience was there nonetheless. The storyline was whatever we wanted it to be; amazing memories!

Why did I reminisce? Gaming and storytelling are ingrained in all of us from childhood; we can relate to them.

Computer games promise the potential to move beyond this strictly linear form by offering stories that interact with the player, allowing them to participate in the decisions or actions that shape the narrative. (Source)


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