Women Riders: Harley Davidson as a Storytelling Platform - Brand Stories - New Age Brand Building
See on Scoop.it - Brand Stories
Harley Davidson have provided a storytelling platform for women riders on their site. They remind us about the heritage of Harley and women riders, and invite women riders to submit their stories. Perfect!
By hosting the conversation Harley are imposing themselves as the undisputed authority on motorcycle riding, and in this case, specifically women riders.
See on brandstories.net
