Grey Poupon: A Story of Sophistication & Good Taste - Brand Stories - New Age Brand Building
See on Scoop.it - Brand Stories
Unlike many brands today who’ve been practically pimping themselves out to get Facebook likes, Grey Poupon have maintained their storyline of sophistication and fine taste by asking Facebook users to submit an application to become a fan of their page.
How do you qualify? Simple, you need to have good taste.
How does Grey Poupon know if you have good taste? An app scans your Facebook profile to see if you qualify.
Inspired!
See on brandstories.net
