Story Worldwide’s Storytelling Matrix - Brand Stories - New Age Brand Building
See on Scoop.it - Brand Stories
This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time.
One of the tools they use when creating branded storytelling is their storytelling matrix — a framework that allows organisations to fully understand and orchestrate their brand narrative.
See on brandstories.net
