Storytellers on a Mission: Walt Disney’s Living World Program - Brand Stories - New Age Brand Building
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Walt Disney, leaders in themed entertainment and master storytellers, have embraced the art of Transmedia storytelling — the telling of a story across multiple platforms and formats.
In a nutshell, they’re encouraging the transmedia design community to expand the art of immersive storytelling by working with innovative storytellers willing “to push the limits to create fully immersive worlds where guests can explore, play and discover deep narratives”.
Walt Disney’s aim is to crowd source talent and imagination, mix it with a bit of cutting edge technology to produce immersive storytelling experiences that transcend reality. Love it!
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