As the adoption of smartphones grows, consumers are becoming more confident in the technology. It is therefore imperative that marketers adapt. Online marketing must get mobile.
In a survey conducted by PayPal and Ipsos, 46 percent of respondents said that they would make a holiday purchase online using their mobile device.
This trend towards increased smartphone ownership and mobile internet usage has an impact on the direction that online marketers need to take if they want to reach their customers via the internet.
Users must be able to read and access a website on a mobile device without losing vital functionality. The design needs to fit a smaller screen and it must load quickly on a 2G or 3G device. Website designers should consider dropping unnecessary graphics, which may take up valuable space and slow down the loading time.
The key to successful functionality on mobile devices is remembering that users will be pressing the screens with their fingers. If buttons and links are too close together, mobile users may find that they accidentally navigate to the wrong page, leading to frustration and the potential for lost sales.
See on sandstormdigital.com