Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Stakeholder Passion - Brand Story Alignment - Brand Stories - New Age Brand Building

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To inspire passion, a business must effectively communicate why it does what it does rather than just how it does it.  If it accomplishes this goal, stakeholders will align themselves with and rally behind the brand and champion its cause. Brand advocates are born.

When stakeholders share passions, stories are aligned and brand advocates (myself included) are born – no matter what the product or service.

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