One of my all time favorite brand stories belongs to TOMS.
It’s the story of a man who had an altruistic vision born out of the need to contribute practical solutions to the severe poverty situations in developing countries around the world.
The man behind the brand is Blake Mycoskie, a 36 year old American entrepreneur and author. At TOMS, Blake’s known as Chief Shoe Giver.
Blake was inspired to launch the brand during one of his visits to Argentina where he witnessed kids running in the streets with no shoes.
He had to do something about it. TOMS was his response.
See on brandstories.net