Charity Water: The Brand Story That Launched A Global Movement - Brand Stories - New Age Brand BuildingSee on Scoop.it - Brand Stories
The Charity: Water story is Scott’s own personal brand story; they’re one and the same.
The brands aura is derived from Scott’s unyielding commitment and passion for his cause. You can hear it in his voice. His voice is the Charity Water brand voice. This is how new age brands are born.
See on brandstories.net