Musings from a New Age AdMan

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The Role of Second Screening in Advertising | Omar Kattan - New Age AdMan

See on - The Third Screen

If you regularly watch television whilst using your smartphone, tablet or laptop to access the Internet, then you’re not alone.

According to a recent survey by Google, around 77% of people do so regularly. The phenomenon has become known as ‘second screening.’

Advertisers have initially been wary of the second screen, believing that it may distract their target audience during the advert breaks.

Yet some have started to take advantage of the second screen, and create innovative campaigns that may change the face of television commercials.
Omar Kattan - New Age AdMan's insight:

The second screen needs to complement the television, not compete with it.

See on
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