Musings from a New Age AdMan

New Age AdMan and Proud Father of 2 Incredible Kids.

Coca Cola Polar Bears Get A New Age Makeover - Brand Stories - New Age Brand Building

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n line with their new age storytelling strategy Content 2020,  Coke have revamped their iconic polar bears and gave them a starring role in a new short film.

The 7 minute story brings to life the traditional Polar Bear family in a movie produced by none other than Ridley Scott.


Omar Kattan - New Age AdMan's insight:

Whereas in previous commercials, we saw the bears drinking Coke and overly selling the product, in this one we see no product shots, only the logo at the beginning of the movie and the logo watermark throughout.

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