Why do you do what you do?
Answered correctly, this simple question can form the backbone of your brand story and help inform the manner in which you communicate with your customers, fans and followers; your transmedia story arc if you will.
“People don’t buy what you do; people buy why you do it”. It’s the feeling they get out of your product or service and what it can do for them that defines your brand. In a nutshell, When a brand’s personality complements our own, we form a friendship and give it our trust and loyalty.
See on brandstories.net